Xchief – PPC Campaign Success

Xchief, a leading financial services platform, approached us with the goal of increasing brand awareness and driving more sign-ups. Despite winning several industry awards, they were not well-known in many countries, particularly within the GCC region. Our mission was to improve their brand visibility and attract high-quality leads.

Xchief.com by the numbers

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decrease in CPL (Cost Per Lead)

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increase in conversion rate

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more qualified leads

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increase in brand awareness

Challenges : Xchief

Xchief had already earned significant recognition and awards, but their brand was not widely known in many markets, especially in GCC countries. Despite having an established reputation in the industry, they struggled with reaching new customers and increasing sign-ups, particularly in untapped regions.

Solutions

To address these issues, we made the following improvements:

Brand Awareness Campaigns

To increase brand recognition, we activated multiple ad campaigns across various platforms. This led to a surge in brand searches and improved overall brand awareness within target markets, especially in the GCC region.

YouTube Campaigns

Using YouTube ads, we not only helped attract subscribers but also increased the visibility of Xchief’s educational and news-based videos. This strategy helped build a stronger brand presence in the video space.

Demand Gen & Search Campaigns

We implemented Demand Generation and Search campaigns targeting the most relevant and high-intent users. These campaigns brought in the highest-quality traffic, resulting in a significant increase in sign-ups and deposits on the platform.

Key Achievements and Business Outcomes

By implementing a combination of brand awareness, YouTube, display, demand generation, and search campaigns, Xchief achieved a significant increase in qualified leads while dramatically reducing their cost per lead (CPL). The targeted strategies not only drove more sign-ups but also led to an increase in engagement and deposits, solidifying Xchief’s presence in competitive markets.

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