Sarak – PPC Campaign Success

Sarak, a prominent e-commerce platform, approached us to improve their online sales performance and increase foot traffic to their physical stores. Initially, their PPC campaigns were solely focused on search ads, but they were not achieving the desired results in driving both online and offline sales effectively.

Sarak-co.com by the numbers

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increase in sales after 1 month

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decrease in Cost/Conversion after 1 month

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increase in conversion rate

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more store visits

Challenges : Sarak

Initially, the account faced several technical challenges that impacted campaign performance, including:

Solutions

To address these issues, we made the following improvements:

Fixing Technical Issues

We redefined negative keywords, improved the Quality Score of underperforming keywords, and eliminated keyword overlap between campaigns and ad groups to ensure better targeting and cost-efficiency.

Campaign Optimization

We restructured the campaigns for better performance. Previously, the campaigns focused only on search ads, which were not sufficient to meet Sarak's goals of increasing both online and offline sales.

Performance Max Campaigns

Recognizing the need for increased brand awareness and foot traffic to their physical stores, we implemented Performance Max campaigns. These campaigns expanded the reach by incorporating various ad formats across Google's network and driving more physical store visits in addition to boosting online sales. 

Key Achievements and Business Outcomes

The changes resulted in significant improvements. Not only did online sales increase, but we also successfully enhanced brand awareness, leading to more visits to Sarak's physical stores. This integrated approach allowed Sarak to achieve a well-rounded marketing strategy that drove both digital and offline growth.

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