MrBilit – PPC Campaign Success
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MrBilit, a travel platform specializing in hotel and ticket reservations, faced the challenge of working with thin profit margins. As a result, the cost per acquisition (CPA) was a critical factor in their campaign strategy. Their primary goal was to drive more reservations while minimizing costs and maximizing return on ad spend (ROAS).
mrbilit.com by the numbers
Challenges : MrBilit
The main issue faced by MrBilit was the low profit margin on sales, which meant that every dollar spent on marketing had to be optimized for cost-effectiveness. High CPA costs were unsustainable, so it was crucial to improve targeting and reduce inefficiencies in the campaigns.
- Low profit margin on sales
- High CPA costs were unsustainable
- Need to improve targeting and reduce inefficiencies
Solutions
Optimization of Keyword Targeting
We began by refining the targeting strategy adding negative keywords, restricting irrelevant searches, and focusing on more specific, high-intent terms. This helped lower unnecessary spend and reduce the CPA.
Improving Quality Scores
In the first phase of the campaign, we worked on improving Quality Scores for the key keywords, which resulted in lower costs and better ad positioning, making the campaigns more cost-effective.
New Campaigns for User Acquisition
As a next step, we created and implemented Demand Generation and Performance Max campaigns. These campaigns successfully attracted new users at a much lower cost, helping to drive additional bookings and enhance the overall marketing ROI.
Key Achievements and Business Outcomes
By optimizing keywords, reducing CPA, and launching new campaigns to target high-quality, cost-effective users, MrBilit saw a significant increase in reservations. The 50% boost in ROAS and AED 25K in saved marketing costs allowed them to reinvest in further growth, making their marketing spend more efficient and profitable.
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