Dr. Masoudi Clinic – PPC Campaign Success
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Dr. Masoudi Clinic, known for providing top-quality dental cosmetic services such as laminates and dental implants, was facing the challenge of attracting high-end clients willing to invest in premium dental services. Their primary goal was to reach individuals seeking the highest quality treatments, even at a higher price point compared to other clinics.
drmasoudiclinic.com by the numbers
Challenges : Dr. Masoudi Clinic
Dr. Masoudi Clinic offered some of the highest-quality dental services available but was priced higher than many competitors. This created a challenge in attracting the right audience: they needed to target individuals specifically looking for premium dental services such as high-quality laminates and implants, willing to pay a premium for these services.
- High-quality services but higher pricing
- Need to target the right audience
- Premium service targeting
Solutions
Keyword Optimization
We started by improving the keyword strategy, refining the targeting to ensure we were reaching the most relevant audience. By adding negative keywords, we filtered out irrelevant traffic, ensuring that the ads were only being shown to users interested in high-quality dental treatments.
Ad Copy Improvements
We enhanced the ad copy to better reflect the premium nature of the clinic’s services. By highlighting the clinic's expertise and the high quality of their treatments, we attracted users who valued top-tier dental care.
Keyword Placement and Bid Strategy
We worked on improving keyword placement, ensuring that ads appeared in top positions on search engine results pages. While this did lead to an increase in CPC (cost per click), it also resulted in higher-quality leads and a significant increase in the clinic’s conversion rate.
Key Achievements and Business Outcomes
The optimizations led to significant improvements in lead quality and engagement. Although the increased CPC resulted in a higher cost per click, the 2x increase in qualified leads per month and the improved CTR indicated that the right audience was now being reached. These leads ultimately converted into high-value patients, ensuring that Dr. Masoudi Clinic could maintain its premium service offerings while attracting the right clientele.
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