Amlak UAE – PPC Campaign Success

Amlak UAE is a real estate platform focused on attracting Iranian users interested in buying property and investing in Dubai and the UAE. While they were generating a high volume of leads, very few of these leads were converting into property purchases or investments. Our objective was to improve lead quality, increase conversions, and enhance ROI.

amlakuae.com by the numbers

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Challenges : Amlak UAE

The key challenge for Amlak UAE was that although they were receiving a large number of leads, most of them were not translating into property purchases or investment actions. They needed to improve the quality of their leads and optimize their marketing campaigns for better conversions.

Solutions

To address these issues, we made the following improvements:

Refining Keyword Targeting

We started by adding a significant number of negative keywords to filter out irrelevant traffic. We also optimized the existing keywords, shifting broad match keywords to phrase match, and paused underperforming keywords. This led to higher-quality traffic and a better lead conversion rate.

Retargeting Campaigns

To bring back users who had previously filled out a consultation form but hadn't made a purchase, we launched remarketing campaigns. These campaigns re-engaged potential buyers, encouraging them to revisit the site and complete their property purchases.

YouTube Campaigns

We implemented YouTube ads to increase visibility and engagement, targeting users who showed an interest in property investment in the UAE. This helped generate awareness and drive action among users who might not have converted otherwise.

Key Achievements and Business Outcomes

By optimizing keyword targeting, implementing remarketing strategies, and launching YouTube campaigns, we were able to significantly improve the quality of leads and increase conversions. The results were clear: Amlak UAE saw a 40% improvement in lead quality, a 23% increase in leads per month, and a remarkable 300% increase in ROI.

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