Azki – PPC Campaign Success

Azki, an insurance platform, faced challenges with its PPC campaigns primarily focusing on brand-related keywords. While these keywords drove traffic, they were not cost-effective and did not bring in enough new users. Our goal was to expand their reach, lower costs, and increase sales from new customers.

Azki.co by the numbers

0 K

more sales after 2 months.

AED 0 K

decrease in total cost

0 %

decrease in average CPC

0 %

increase in average impression

Challenges : Azki

Azki's campaigns were primarily driven by brand-related keywords, which did not require ads to be effective. However, the strategy led to high costs and a limited reach, particularly with new users. Most of the traffic was brand-specific, and the campaigns were not targeting enough fresh audiences.

Solutions

To address these issues, we made the following improvements:

Revising Targeting Strategy

We identified that the focus on brand keywords was limiting reach and driving up costs. To address this, we created new Performance Max campaigns that expanded the audience targeting, reaching users who were not yet familiar with Azki.

Audience Segmentation

We carefully selected diverse audiences to improve targeting and excluded users who had already interacted with Azki’s brand. This helped reduce unnecessary spend while reaching new potential customers.

Brand Exclusion

We applied brand exclusions to ensure that the campaigns were focused on attracting new users rather than spending unnecessarily on brand-driven searches.

Key Achievements and Business Outcomes

The changes led to a significant increase in sales from new customers, and as these users continued to renew their insurance policies over time, the ROI dramatically improved. The long-term effect of attracting fresh leads resulted in higher customer retention and an overall positive impact on Azki’s revenue.

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